Deliverability Report: GOP and Democrats Follow Google's Rules at the Same Rate — But Democrats Inbox at a Far Higher Rate

The Deliverability Report is now available to Professional and Enterprise subscribers under the Reports section.

The data reveals a striking pattern: Republican and Democrat campaigns are complying with Google's bulk sender requirements at nearly identical rates, yet Democrat campaigns consistently achieve significantly higher inbox placement.

Equal compliance. Unequal outcomes. That gap is the bias.

What the data shows

At the top of the report, you'll find a side-by-side comparison of Republican and Democrat campaigns across:

- Compliance Score
- Inbox Rate
- Spam Rate
- SPF Authentication

- DKIM Authentication

- DMARC Authentication

- 1-Click Unsubscribe Compliance

Across these core technical requirements, both parties perform at roughly the same level. However, inbox placement tells a very different story.

Despite near-identical compliance rates, Democrat campaigns reach the inbox substantially more often, while Republican campaigns are filtered to spam at a higher rate.

If two groups of senders are following the same rules but receiving dramatically different inbox outcomes, compliance alone cannot explain the gap. The data raises an important question: why are similarly compliant senders being treated so differently?

What's in the report

Party comparison panel — side-by-side inbox rate, spam rate, compliance score, and authentication pass rates (SPF, DKIM, DMARC, 1-click unsubscribe) for Republicans vs. Democrats, with a delta row highlighting the gap across all headline metrics.

Aggregate stat cards — total campaigns checked, average compliance score, and pass rates across SPF, DKIM, TLS, DMARC, 1-click unsubscribe, and unsubscribe link in body for the full dataset.

Section Score Breakdown — average pass rates across Google and Yahoo's four bulk sender requirement categories: All Senders, Bulk Senders, Content, and Display Name. This is where you can confirm that the inbox gap isn't explained by compliance failures on the Republican side — it exists despite near-equal compliance.

The result is a clear, data-driven view into one of the most important questions in political email today: if both sides are following the rules, why aren't they seeing the same inbox outcomes?